StarTimes media has dropped by 44 percent, the retail cost of its pay tv set top boxes to crank up number of subscribers under its fold, as it banks on new content to attract new viewers.
The two month campaign ending 30th September will enable Kenyan viewers access the set top boxes for just Sh 949 down from Sh1, 699.
Cost of decoder has been pegged at Sh 199 and with Sh 750 as subscription which the Chinese firm said will enable subscribers to have a choice of either enjoying 5 months of Nyota bouquet, one and a half months Basic bouquet, 3 weeks of Classic bouquet or 2 weeks Unique bouquet.
The company has equally extended a discount on the recommended StarTimes external antenna and 10 metre cable which will now retail at just Sh 1,000 down from Sh 1,200 in an effort to improve signal reception.
StarTimes Vice President Mark Lisboa said the latest price reviews was due to major content acquisitions in the past few months to enable more Kenyans enjoy both premium and exclusive content now available on StarTimes.
“Our move to lower the set top box acquisition price is advised by the need to make it more affordable to access StarTimes digital television service,” says Lisboa.
Latest acquisitions include major German soccer league the BUNDESLIGA which kicks off in mid-August as well as World Rally championships with the Finland rally expected to kick off on 2nd of August.
The German Bundesliga is arguably the fastest growing league in terms of popularity in the world which the company will be broadcasting exclusively for the next five seasons (2015-2020).
StarTimes subscribers will get to enjoy the high adrenaline soccer action from the 18 teams, including the German Super Cup offering 9 LIVE matches per week.
The matches will be broadcasted on all StarTimes sports channels, including Sports Premium, Sports 2 and Sports Focus with the next season expected to start on 1st of August with the Supercup between Bundesliga champions FC Bayern München and DFB Cup winners VfL Wolfsburg.
“We are confident that StarTimes is set to become the pay television service provider of choice with our terrestrial service becoming more affordable while equally broadcasting premium content, more Kenyans will embrace our brand joining hundreds of thousands of others who are already enjoying our service across the country,” said Lisboa.