Pay tv StarTimes, has extended to K24 tv-owned by Mediamax network limited its exclusive rights to air selected Italian Serie A league matches.
The matches will be aired on weekends and midweek occasionally, and the deal includes 38 ‘Serie A’ previews and supporting shows for the 2015/16 season.
Mediamax CEO Ian Fernandes lauded the move noting that it will enable majority of Kenyans access the premium European soccer content that previously was out of reach largely due to the high subscription costs but the same will now be available for free on K24.
“Indeed this is a positive step not just in providing entertainment content for our viewers but also in growing access to programming that provide exposure and that can possibly contribute to the development of our homegrown talents through the public viewership of the best practices that is the Italian Serie A,” noted Fernandes.
StarTimes has acquired exclusive broadcast rights for The Italian Serie A for the next three seasons (2015-2018) with the league being among the most watched in the world and often depicted as the most tactical national league.
StarTimes Vice President Mark Lisboa noted that the partnership will enable majority of households enjoy the premium content in digital quality.
The pay tv company’s digital television signal now covers over 70percent of the Kenyan population with the recent launch of the Machakos, Naivasha, Embu and Kapenguria signals.
“With K24 broadcasting the Serie A, we are sure over 70percent of Kenyans have access to this premium sport having recently added to our reach with the roll out of our Machakos, Naivasha, Embu and Kapenguria digital television signals. It is in the same spirit of growing access to sports content that we are currently rewarding subscribers with free sports bouquets for each subscription renewal made,” noted Lisboa.
