Local artists helped build confidence of consumers in online shopping experience to grow the nascent market.
Most online shopping malls have hinted of retaining their current brand ambassadors to further grow traffic to their sites and number of active users with expected boom in internet subscription in the country.
Dealer of used goods, OLX yesterday said the most crucial asset to its business marketing success is the use of Brand Ambassadors to promote its products and services.
The company said it has surpassed 200 million active monthly users worldwide to generate more than 11 billion monthly page views, which translates to around 360 million page views each day.
At an event to award its brand ambassadors, OLX Kenya country manager, Peter Ndiang’ui said the need to reach consumers on a ground level has increased significantly to force company’s turn into experiential marketing.
“OLX would not be where it is today without the efforts of our brand ambassadors. They have been tirelessly knocking on doors, teaching people about OLX and using the OLX app,” said Ndiang’ui.
Internet subscriptions in the country has grown by 13 percent in 2014 to stand at around 13.1 million, with mobile subscriptions remaining the greatest contributor of internet data subscriptions. This signifies the enormous potential to connect more people in Kenya.
Consumer advocates including Teacher Wanjiku Airtel Money’s Brand Ambassador, Eric Omondi, OLX’s Brand Ambassador in Kenya, and Eric Wainaina and Diamond Platnumz as Mziiki’s brand ambassadors were given recognition certificates.