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The International Air Transport Association (IATA) has picked three airlines to test its New Distribution Capability (NDC)- a messaging standard that enables personalized and customized retailing
Aeroflot, Aer Lingus, Qatar Airways, and JR Technologies (JRT) will conduct the pilot test before it is adopted by other players in the industry.
NDC is a travel industry-supported program launched by IATA for the development and market adoption of a new, XML-based data transmission standard.
NDC will enable the travel industry to transform the way air products are retailed to corporations, leisure and business travelers, by addressing the industry’s current distribution limitations: product differentiation and time-to-market, access to full and rich air content and finally, transparent shopping experience.
“We are delighted to be the first Middle East airline to launch an NDC pilot,” said Qatar Airways Chief Executive Officer, His Excellency Akbar Al Baker.
“We believe that given our position as a leading full service carrier, Qatar Airways will be able to benefit significantly from NDC features as this will enable us to better showcase the value of our five-star product offering to our passengers.”
This is the second NDC pilot for JRT. In 2013, JRT participated in pilots with American Airlines and Air New Zealand. This time, JRT will pilot a live implementation of an NDC Aggregator platform. American Airlines and Air Canada, among others, will join this demonstration.
“We want to help all the players in the airline distribution value chain wrap their arms around NDC. We hope they will all benefit from this exercise” said George Khairallah, President of JRT.
“The new pilots will support the development of the NDC standard to modernize the way that airline products are presented through travel agents and help to promote efficiency, and innovation,” said IATA Director General and CEO Tony Tyler.
The NDC pilot program was launched in 2013 with pilots involving American Airlines, Air New Zealand, Hainan Airlines, China Southern Airlines and Swiss International Air Lines. Earlier this year, additional pilots were launched by Shandong Airlines and Air Canada
