On-demand ordering and delivery firm, GoBEBA has inked a deal with Twiga Foods to deliver fresh farm produce from farmers to online consumers.
The platform will now showcase Twiga Food farm fresh fruits and vegetables including potatoes, bananas, and kales among others to prospective customers visiting their platform.
A fresh food bundle containing 25Kgs of produce will cost Sh 1800 and will include potatoes, onions, carrots, capsicum, avocado, oranges, watermelon, and pineapple making it significantly cheaper than supermarket prices.
The partnership will see consumers within and in the outskirts of Nairobi such as Thika, Kahawa, Rongai and Syokimau, access fresh Twiga Foods produce from GoBEBA, while increasing demand of farm fresh produce to online platforms.
GoBEBA CEO and Co-Founder, Peter Ndiang’ui said the partnership will allow customers visiting the site in search of cooking gas, to also take advantage of cheaper produce from farms supplied by Twiga Foods.
“We have so far been selling and delivering cooking gas and household items. A month ago, we recorded a 200% increase in demand for these items. With the increasing demand, we have now added fresh farm produce. This makes GoBEBA a one-stop- shop for household items, cooking gas and farm fresh produce. “
“Twiga Foods allows us to source the products directly from farms to consumer tables. This, at the end of the day, creates value for farmers leveraging on online platforms such as ours,” Ndiang’ui added.
Twiga Foods Chief Executive Officer, Peter Njonjo noted that partnerships with other Business-to-Consumer online platforms, will not only increase avenues for access to supply for consumers especially during this period of Covid-19 that presents restrictions to movement, but it will also diversify access to demand for local farmers.
“Leveraging Business-to-Consumer online platforms during this period is inevitable. It is for this reason that we are forming strategic partnerships to ensure that end consumers get access to quality and affordable produce and that the farming ecosystem gets access to an addressable market.” said Njonjo.