Jumia has partnered with Mastercard to offer discounts for use of cashless payments on its e-commerce platform.
The partnership said the initiative will cushion customers from the ravaging effects of the novel Coronavirus pandemic, by encouraging customers to use safer ways to pay for goods and services.
Through the initiative, consumers who purchase essential products using their Mastercard on the Jumia platform will receive up to a 10 percent discount on their order.
Government has discouraged human-to-human contact, in line with recommendations from global and regional health authorities as way to keep the deadly bug at bay.
“We are committed to keep customers safe over this period. Through this campaign Mastercard is offering our customers a strong incentive to use cashless payments, which saves them money and keeps them safe by avoiding cash,” said Jumia Kenya CEO, Sam Chappatte.
“We are also happy to support our customers by offering them a strong incentive to use cashless payments and providing access to essential products with affordable prices during this challenging time. This incentive will help drive more consumers to adopt JumiaPay, the safe and digital payment method,” said Jumia EVP Financial Services,Sami Louali.
The discount offers from Mastercard and Jumia will be available in five countries including Kenya, Nigeria, Egypt, Côte d’Ivoire, and Ghana.
Mastercard, Division President, Sub-Saharan Africa, Raghav Prasad, said that Mastercard’s mission was to connect and power up a world beyond cash that benefits everyone, everywhere through transactions that are safe, simple, smart, and accessible.
“Our partnership with Jumia seeks to further encourage Mastercard consumers to stay safe by using available digital payment platforms to purchase their essential items all from the comfort of their own homes in a clean, seamless and convenient experience, ” he said.
Consumers in the five markets can be a part of this promotional offer by logging on to the Jumia platform, shop, and pay for their essential goods.
When checking out with their Mastercard, they will receive up to a 10% discount on their order.