Pay Tv Company, StarTimes has launched a satellite television service to offer premium content, a move expected to stir competition for exclusive programming in the Kenyan market.
The new offering, dubbed Direct to Home (DTH) will complement its existing digital provisions aimed at addressing activation challenges and signal disruptions.
Significantly the service under a brand, StarSat, will expand company’s local and regional signal coverage and allow it purchase more broadcasting rights to satisfy its viewership’s demands.
The services started a year ago in South Africa is available across 10 African markets reaching over 470,000 subscribers and is part of the company’s Sh 8.5 billion investments.
Already the platform has added 46 new local and international programmes to the company’s fold-the company promises viewers access to affordable services and wider choice in programming.
“We continue to invest heavily in the digital television sector key in growing access to premium, affordable and reliable pay television services in the country,” said Vice president for marketing, Hans Han.
StarSat will initially offer over 98 local and international premium tv channels clustered into four bouquets-the decoder is battery powered targeted at remote parts of the country.
The decoder, satellite dish and a month’s free super bouquet of 88 channels (Sh2,499) will retail at Sh 5,600.
“The company is also looking into options of introducing installments to encourage uptake by viewers in remote locations and are unable to acquire the system,” said StarTimes Public relations manager, Alex Mwaura.