Electronics and home appliance maker, Armco has expanded its supply portfolio to include e-retails to tap into growing popularity of online shopping in Kenya.
The company has strategically picked Jumia’s online market place, a platform that only accepts new products to market its brand and significantly grow sales volumes in the country.
Armco joins BATA, Express Automation, Sangyug, Mia Mara, among other global and local brands making inroads to the online platform.
“Jumia online marketplace is the best way to reach a wider market, it’s convenient and stress free since customers will receive Armco products delivered to them anywhere in Kenya and they can pay cash on delivery.” Said Armco Sales and Marketing Director, Vinay Savani.
According to Jumia Kenya, locals are now making huge orders for fridges, washing machines, treadmills, fashion products, sports products and electronics on growing confidence of e-commerce.
The JUMIAKenya online marketplace is a platform that allows merchants to showcase their products, transforming their physical store to an e-store and bridging the gap between online and offline sales.
Unlike other platforms, Jumia allows you to sell only brand new products, unopened, in original packaging materials and with original manufacturer’s warranty details if any included in the listing comments,” said Jumia Kenya Managing Director, Parinaz Firozi.