Chinese Pay Tv service provider, StarTimes has today held a ground breaking ceremony for the Group’s Africa Headquarters and Dubbing Center for Film and Broadcast Television in Kenya.
The company which marked its entry into the Kenyan market in 2009 intends to spend up to Sh 6.9 Billion to set up the facility whose completion date is expected at the end of 2015.
This latest development from the pay tv providers spells a tough battle for local content provision, coming barely a year, after Multichoice launched its local production studios to support the country’s entrepreneurs in the programming industry.
These developments are a boon to local content providers set to benefit from increased job creation and creativity.
Kenya has set 2017 deadline compelling broadcasters in the market to air atleast 60 percent of local contents.
“Currently, only four hours in a television station is busy, with the rest of the time used for repeat. We want to ensure quality content fills this gap,” said Communications Authority of Kenya(CA).