Digital television service provider StarTimes has expanded its market coverage to include the unexploited rural areas as it seeks to grow its customer base in the country.
The move will see the company’s digital terrestrial television service being accessed across more counties. StarTimes whose current offering includes pay television, free-to-air digital television services and sale of digital television sets, now seeks to grow subscriber base among least serviced zones.
StarTimes digital terrestrial television service will now be available in six more counties — Garissa, Kitui, Kapenguria, Embu, Trans Nzoia and Laikipia — raising the number with the company’s digital television access to more than 30 counties.
Subscribers in these regions will have access to both pay television and free-to-air digital television services with the option of upgrading from free-to-air to pay TV and vice versa, without the need to buy another set-top box.
StarTimes projects that it will have invested more than Sh7.5 billion to achieve a 100 per cent digital terrestrial network cover in the country. StarTimes Vice President Mark Lisboa noted that the overwhelming reception for digital television service shows the local market has appetite for rich TV content.
“We intend to ride on our current 70 per cent digital television network coverage in the country to extend the reach of our informative, educative and entertaining channel offering to more Kenyans in not only growing our market share but also giving them an enviable choice that will enrich their television viewing experience,” he said.