Competition in Kenya’s pay tv market is expected to intensify this year as American based provider of on-demand Internet streaming media, Netflix makes its entry.
On Wednesday Netflix CEO and co-founder Reed Hastings announced, at the Consumer Electronics Electronics Show in Las Vegas, that they had expanded global reach to 190 countries by entering 130 new markets including Kenya – three short of matching the United Nations member states.
“With this launch, consumers around the world — from Singapore to St. Petersburg, from San Francisco to Sao Paulo — will be able to enjoy TV shows and movies simultaneously — no more waiting,” he said.
“While you have been listening to me talk, the Netflix service has gone live in nearly every country in the world except China, where we hope to be in the future.”
Pricing will be a major development to watch in the coming month, with the new entrant expected to spark fireworks for giant operator, DSTV which is enjoy business due to its monopoly on premium content.
Netflix will offer three packages i.e. Basic ($7.99 – Ksh. 817), Standard ($9.99 – Ksh. 1,022) and Premium ($11.99 – Ksh. 1,226).
It will allow Customers watch their favourite TV shows and movies from their laptops, phones, tablets or smart TV’s.
Kenyans will have an advantage to savour a 30 day trial period offering.
Orange is the new black and House of Cards sold their rights to Netlix for South Africa and Kenyan markets, putting Dstv on the edge- it would be interesting to take you through these developments over battle for premium content.