StarTimes has received full rights to air annual international team indoor hard-court tennis tournament, Hopman Cup to entrench its position in sports programming.
The annual event held in Perth, Western Australia early January each year- it is the official international mixed-gender tournament of the International Tennis Federation.
The Chinese pay tv provider announced it has bought the all platform rights of 2016 in Sub-Saharan African and will broadcast the matches exclusively in the Anglo and Linguaphone countries.
“StarTimes will broadcast all 39 matches of the Hopman Cup, live from Perth from Sunday 3rd January to Saturday 9th January 2016,” StarTimes said in a press statement.
The 2016 Hopman Cup will be aired live on StarTimes Sport as per the below schedule.
Key highlights of the tournament that will keep viewers glued to their screens will be watching eleven top 40 players and three top ten players battle it out to become the 28th Hopman champions.
In her fourth appearance at the Hopman Cup, Serena Williams will attempt to become the first three-time champion.
She will join world No.2 Andy Murray, French superstar Gael Monfils and Australia Gold’s Lleyton Hewitt and Casey Dellacqua, as some of the biggest names in tennis battle it out at Perth Arena.
For the first time, two Australian teams will compete in the Cup; Australia Gold and Australian Green with the other participating teams coming from the Czech Republic, France, Germany, Great Britain, Ukrain and the USA.
“Bringing such high quality tennis to our subscribers is evidence of our commitment to meet our subscribers’ diverse viewing requirements. StarTimes will remain focused on ensuring our valued clients get to enjoy some of the best sporting events from across the world,” said Media Department and VP-StarTimes Group, Managing Director, Michael Dearham.
Other intrigues set for StarTimes subscribers include the Fast4 Tennis –a tennis format, initiated by Tennis Australia that is a faster match with fewer sets and varied rules than the traditional rules of tennis.
Viewers will also have three evenings of excellent tennis filled with competitive tension and humour watching the World Tennis that hand-picks past and present world class stars.