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Longhorn Publishers Limited MD, Simon Ngigi, President's advisor on education, Dr Kilemi Mwiria and Longhorn Chairman, Francis Nyammo peruse copies of reference materials launched by the publisher.

Longhorn turns to reference materials to boost market share

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Listed publishing house Longhorn Publishers has signaled its intent to go for a bigger slice of the reference material market in the region.

It has invested in Bibles, hymnals and Dictionaries to boost its reference product offering with a view of gaining a larger share of the market.

The only listed publisher in East and Central Africa, has also penned a 3 year Sh 1 Billion deal with Cambridge, Scripture Union, Biblica and the Bible Society of Kenya as the sole distributor of the Cambridge Dictionary, Golden Bells Hymnal, New International Version Bible and the Good News Bible in the countries it operates in.

Speaking at the official launch of the new range of reference materials, Longhorn Publishers CEO Simon Ngigi noted that the education sector still requires a lot of innovation and support in order to engender a productive economy.

“At Longhorn, we are working to stay ahead of the curve and even anticipate the needs of our clients. It is only through good quality education and reading materials that we will be able to respond to the needs of a modern economy,” he said.

The launch brings forth a selection of improved and up to the date reference material in all subjects from primary to tertiary level besides being part of a move that will see the company make a significant investment in developing digital content.

“We are focused on empowering everyone by enabling access to knowledge through all platforms present in this digital era” said the CEO.

The move is part of the company’s strategy to grow its market share and assert their position as pacesetters in publishing of reference material and books, while working to promote a knowledge driven society by advancing innovative learning solutions into the region

Longhorn turns to reference materials to boost market share Reviewed by on . Listed publishing house Longhorn Publishers has signaled its intent to go for a bigger slice of the reference material market in the region. It has invested in Listed publishing house Longhorn Publishers has signaled its intent to go for a bigger slice of the reference material market in the region. It has invested in Rating: 0

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