Kenya tourism board (KTB) said it was looking to seal more partnerships with the golfing community, as it seek to leverage on sports tourism to boost tourism arrival numbers along the country’s coastline.
Over the weekend, the tourism marketing agency rallied its support for the Kenya ladies Coast, a week-long annual golf event that allows lady golfers to samples various courses in the Kenyan coast.
The tournament attracted golfers from all over the country to meet in Mombasa hard hit by terror attacks and hotel business impacted by travel bans from Kenya’s key source markets.
Earlier in the year KTB hosted 12 international golf writers with an intention of invoking a culture of telling the story of Kenya’s golf tourism product.
It comes on the back of the board’s inaugural golf festival that saw 30 players from the travel trade representing key source markets sample various golf courses.
“KTB is looking forward to more partnerships with Kenya’s golfing community to leverage on Kenya’s potential as a top golfing destination in Africa,” said KTB in a statement.
The board earlier in the year said it would enter into partnerships with the Kenya Golf Marketing Alliance, the global association of the golf tourism industry and other stakeholders to organizes a golf festival later in the year.