StarTimes media will over the weekend test its entry into the premium content market, showcasing the German super cup final as it anticipates high viewership on its sports premium channel.
The pay tv firm has acquired a two years exclusive rights to air the German premium league matches and has realined football lovers experience to treat its viewers with one of the biggest European soccer league.
The match between Bundesliga champions Bayern Munich against German Football Association DFB (Deutscher Fußball Bund) winners FC Wolfsburg will air on Saturday 1st August from 9:30pm LIVE and Exclusive to the Chinese pay tv.
The Super Cup Final acts as a curtain raiser for the German Football League – The Bundesliga which is expected to kick off on 14th August when Bayern Munich will face Hamburger SV on StarTimes World Football channel from 9:30pm.
StarTimes Vice President Mark Lisboa noted that the Super Cup final is just the beginning of adrenaline packed weekends that will bring back the excitement synonymous with Football made in Germany back in the 90’s while enabling the company to avail offers to enable Kenyans access and enjoy the live broadcasts.
“The Super Cup final will set the stage for football packed weekends and we have made elaborate plans to ensure our subscribers can access and enjoy the premium showcase. All online subscribers will enjoy free access to our Unique package on 1st August ahead of the match irrespective of which package they will have subscribed for”, noted Lisboa.
This is a follow up effort by the company after lowering the set top box acquisition price in a two month long campaign advised by the need to make it more affordable to access StarTimes digital television service.
It dropped by 44 percent cost of decoders in a two month campaign ending 30th September that will enable Kenyan viewers access the set top boxes for just Sh 949 down from Sh1, 699.
The World Rally championships are also expected to continue the same weekend with Finland rally set to kick off on 2nd of August, thereby promising a sporting weekend.
“We are confident that StarTimes is set to become the pay television service provider of choice with our terrestrial service becoming more affordable and broadcasting premium sporting action enabling us to broadcast what Kenyans have been demanding for a long time – premium content at affordable rates,” concluded Lisboa.