Safaricom has retained its Karibu post pay tariff and introduced a new package, Advantage plus- to allow subscribers redirect unused data, voice and sms’s before expiry of the resources in other post pay tariffs.
Advantage plus bundle offers a choice of three price points ranging from an entry level Sh2,999 package to the more versatile Sh9,999 offering.
“As the market transforms in line with new shifts in customer behavior, our new offering intends to take advantage of the increasing demand for blended offerings that span across voice and data.
Advantage Plus will enable subscribers to access up to 85 percent more value as compared to our other tariffs,” said Sylvia Mulinge, Director – Consumer Business Unit, Safaricom.
Although Kenya remains a predominantly PrePay market, Safaricom has noted the continued need to cater for increasing demand from customers who are attracted to the PostPay concept and who are keen to extract as much value from their mobile use, said Mulinge.
The introduction of Advantage Plus will supplement the successful Karibu PostPay bundle scheme introduced in October 2011, which saw the number of Safaricom subscribers on the PostPay tariffs increase to over 700,000 by December 2015.
The new service launched just a few days after Safaricom allowed its subscribers roll over unused data when it dropped down night shift bundles highlights a growing demand for data products among the core PrePay subscriber base.
Subscribers will be able to sign up for the service using their phones, without needing to go into a retail outlet.
Safaricom customers will simply need to dial *100# from their PrePay lines or *200# from their PostPay lines to subscribe to the Advantage plus Plans.
Advantage Plus will offer subscribers increased value for mobile telephony services at rates that are significantly lower than market rates-the package will be available on a 30-day basis with no rollover of resources.