Obi Mobiles, the new technology brand co-founded by veteran marketer and former Apple CEO John Sculley, has unveiled eight new devices for the Kenyan mass market.
The range of mobiles include Obi Mobiles’ flagship 5” octa-core smartphone, Octopus S520 which retails at Sh 26,999, Wolverine S501 at Sh 12,399, Hornbill S551 at Sh 18,299 and Leopard S502 at Sh 14,999.
Others include the Crane S550 at Sh 15,999,Fox S453 at Sh 8,999, Racoon S401 at Sh 6,399 and the Power GO F240 at Sh 2,449.
this is a clear indication the handset maker targets the country’s mass market-it had earlier said plans are to gain atleast five percent in local smartphone market share by year end.
Obi Mobiles is a new venture launched by Sculley’s Toronto based Investment and Acquisition Company, Inflexionpoint.
The brand marked its global launch in India and the Middle East in 2014.
Targeted at the large population of young and trendy smartphone users, Obi devices were well received in both markets and hopes to continue its momentum in Kenya.
Speaking on the firm’s strategy for Africa, Amit Rupchandani, Managing Director at Obi Mobiles MENA, said Consumers are increasingly looking to upgrade from feature rich phones to smartphones.
“However, the high cost of investment on new-age devices is a huge deterrent for a large number of aspirational buyers. At Obi Mobiles, we believe by ticking off the right boxes, in terms of superior design and quality, desirable price points, and the support of strong channels that reach every segment of the market will help us succeed across Africa,” he said.
Obi looks to boost sales through disruptive selling strategy targeted at young and trendy consumers.
It has picked DESPEC as the exclusive channel partner for Obi Mobiles in Kenya and across other African markets.