Orange Kenya has introduced a post-paid plan for its Orange Mobile subscribers that offer subscribers the option of Sh1, 000 or Sh 3,000 monthly bundles to access voice and data services.
Company CEO Vincent Lobry says the launch of the plan dubbed, Orange Ongea is in response to the market need of a stronger value proposition for the post-paid bundle offering.
“Our offering is one of the best in the market, taking into consideration our very competitive on-net and off-net call and SMS rates,” he said.
The Orange Ongea Plan Sh1,000 will require a subscriber to place a deposit of Sh2,000 upon registration, while the Orange Ongea Plan Sh 3,000 will see the subscriber place a Sh6,000 deposit.
On-net and off-net calls will be charged at Sh2 and KSh3 respectively, while on-net and off-net SMS will be charged at Sh0.5 and KSh1 respectively.
Data per MB will cost Sh 3 on the 1,000 Plan and KSh2 on the 3,000 Plan. Calls and SMS to international destinations are also included in the bundle.
A customer will automatically be converted to the pre-paid offer once they exhaust their bundle and will be required to top-up to continue enjoying Orange Services.
“Orange continues to better its product and service offering to its customers as we continue with our customer acquisition and retention strategy,” says Lobry.
Latest Communications Authority of Kenya’s Quarterly Sector Report for the period July to September 2014 demonstrates the telco’s growth strategy on market share to be steady, making it one of the two telcos to record continuous growth.
During the three-month period under review, Orange grew its market share to 9.2percent, up from 8.3percent recorded in the previous quarter.
“We remain committed to strengthening our business and these statistics confirm that we are moving in the right direction and most importantly that our strategic approach is indeed working,” adds Lobry.