Dstv Mobile has unveiled a digital mobile device targeting the young generation and the physically challenged.
The device, Walka, is a hand-held television that allows subscribers to watch Tv on the go wherever they are. It leverages on the Digital Video Broadcasting-Handheld (DVB-H) platform to disseminate Dstv programmes to its subscribers.
The technology is a super set of the successful DVB-T (Digital Video Broadcasting – Terrestrial) system for digital terrestrial television. It battery-powered receivers.
Dstv Kenya general manager, Felix Kyengo, said the new innovation will enable the meet the increasing demands of the firm’s products by the young generation.
“We are targeting the mass market because growth of companies and most businesses depends on those at the bottom of the pyramid,” said Kyengo.
“The target group mostly consists of the young population who are hungry for innovations. This market segment is always active in social sites among other innovations,” he added.
Kyengo said the increased roll out of new innovations by Dstv has been steered by increased uptake of the firms products by youths.
Multichoice Kenya general manager, Stephen Isaboke, the device will transform access to news, information and entertainment by Kenyans. He also said it is geared towards universal inclusiveness catering even for the physically challenged.
“The technology eliminates use of dishes and other installation costs, with our subsidised premiums, the device is aimed at reaching all. We are also doing all we can to address challenges of access to information by the physically challenged,” said Isaboke.
But Kyengo blamed high import duties on goods, saying it is the stumbling block in the uptake and purchasing power of local low end customers. He called on the government to speedily review import duties on electronics to ease prices on the devices.
Dstv subscribers in Nairobi and Mombasa will be able to acquire DVB-H signals and contents directly as the areas are DVB-H covered. Dstv Kenya is also eying to expand coverage in Kisumu, Eldoret and Nakuru.