Marketers have been urged to tap the continuing rise in potential of East African economies for their organisations by tapping existing opportunities in the digital space.
The Digital Fair CEO, Martin Muli, says the growing pool of talent in digital and mobile marketing space in the region offers companies opportunities for effective sales campaigns and revenue conversions.
“The changing marketing and media opportunities require marketers to evolve themselves and stay ahead of the market, while ensuring they remain relevant and competitive,” says Muli who is also the organizer of the annual Social Media Awards (SOMA).
Muli made the remarks ahead of the East Africa Digital Marketing Summit and Show set for Nairobi in April.
The event which will bring together key players in the digital marketing space from the region will give marketers opportunity to sample out latest digital media and communications applications.
More than 50 exhibitors from East Africa will participate in the summit themed Digital for effective marketing communication, which will include panel discussions by leading techies and marketers.
Topics to be explored during the summit include digital marketing global trends versus regional reality, emerging mobile technologies and trends, cyber security and management, the digital landscape: content generation and distribution and efficient digital gadgets for marketers.
The event is designed to bring together different providers of digital products and services under one roof to showcase their offering to marketers.
“The exhibitors will showcase the latest digital trends and engage marketers from different organizations. Digital solutions offer marketers limitless opportunities to accelerate growth of their brands,” says Muli.
The Summit whose inaugural event was held last year has been expanded to cover the East African region and will be held at the Kenyatta International Conference Centre (KICC).
The exhibitors will include mobile service providers, software developers, mobile phones manufacturers, social media marketing agencies, web consulting services, digital branding agencies, e-commerce companies, advertising agencies and media houses.