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Kenya’s online shops adopt “flash sale” to grow traffic

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Kenyan online shopping mall, Kilimall has launched new business model dubbed “Flash Sale” which aims at cutting buying cost to the online shoppers for the selected products.

This special time was officially launched yesterday and will be activated at exactly 10 AM and 10PM every day.

This Flash Sale is a unique idea which has not been experienced in Kenya or used by other Online Business players.

It is a special-time offer which gives ultimate advantage to the online shoppers from Kilimall Online Platform. Selected products are activated on the site at the said time where shoppers buy at extreme reduced prices.

“Flash Sale model is more like game, where customers get to interact with the fellow online buyers. This is how we decided to become unique in the way we do online business”, Kilimall’s Marketing Director, Kariuki Maina, said.

“Flash sale event takes place every day at 10am and 4pm lasting for 20 minutes for each product. Interesting thing is that the tag price will have a downward spike. For example, if the normal price of a product is Sh. 2,199, it becomes Sh. 199 during flash sale hour.” Kariuki explained further.

According to the company’s Operations Director, Qui Wen, the model is intended to fulfil the ecommerce ideal object making online shopping cost effective to its customers.

“Kilimall is committed to transform Kenya’s ecommerce by providing quality and cost effective products. Since Kenya has embraced technology, we intent to open more time-saving and convenient ideas hence encourage more people to opt for online shopping,” he said.

Kenya’s online shops adopt “flash sale” to grow traffic Reviewed by on . Kenyan online shopping mall, Kilimall has launched new business model dubbed “Flash Sale” which aims at cutting buying cost to the online shoppers for the selec Kenyan online shopping mall, Kilimall has launched new business model dubbed “Flash Sale” which aims at cutting buying cost to the online shoppers for the selec Rating: 0

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